Team Hall & Nass Super Fun Marketing Descriptions of the 2010 Cadillac CTS-V Sedan
As a wrap up to our Team Hall & Nass Cadillac Week coverage, we just couldn’t help but throw this last post in. It’s admittedly outrageous and a bit over the top, but at the very least, we think it will entertain many of you. Enjoy!
This is So Not Official GM Language
The “official” GM wording used within the pages of the 2010 Cadillac brochure describes the CTS-V Sedan as “the fastest V8 production sedan in the world.” Yes, in as few clean, sane, safe words as possible, we couldn’t agree more. It certainly is.
However, there are corporate sanitary product descriptions … and then there are the Team Hall & Nass product descriptions. We were not asked to provide language to be placed within the brochure of the 2010 CTS-V. However, if we had been, the following are examples of what we feel best describe what the true driving experience is really like albeit in a tongue in cheek sort of way. Better strap in now … this will get a bit curvy!
CTS-V Sedan – Turn Ons Delivered
We’re relatively certain that you have all witnessed the all too cleaver commercials Cadillac filmed for the launch of the second generation CTS sedan. You know the one. “When you turn your car on, does it return the favor?” In a word – priceless!
However, when the current generation CTS-V Sedan was unleashed on the world, we feel GM missed a wonderful opportunity to take one of the best brand commercials they’ve ever done to the next level. Something a bit bolder, a bit spicier, that would represent just how much hotter the V performs over the already amazing base model.
So without further adieu, here is a glimpse of what Team Hall & Nass might have done.
The Actress – A slightly younger, more attractive, voluptuous blonde behind the wheel.
The Female Narrator’s Statement(s) – “Remember when we introduced you to the seductive new CTS and simply asked, ‘when you turn your car on, does it return the favor?’ Well, if she didn’t get your attention, meet her younger, enhanced, more powerful sister, V. With a lot more umph and vavoom under her hood, she simply takes your breath away. The Cadillac CTS-V. Can you handle it?”
“Remember when we introduced you to the seductive new CTS and simply asked, ‘when you turn your car on, does it return the favor?’ Well, if she didn’t get your attention, meet her younger, enhanced, more powerful sister, V. She asks a simpler question – ‘Think you can you handle it?’ Breathtaking performance. The Cadillac CTS-V.”
CTS-V Sedan – Family Friendly Synergy
Here’s a new idea for a “new GM.” Cross-brand family oriented marketing strategies to address the changing needs of performance-oriented expecting families. Trust me, there are big numbers hidden here. How many people out there (admittedly, mostly men) have to go through the agony of selling their Corvette when a wedding or baby comes into the picture? Sure, you can sell them a Tahoe, but seriously. No self-respecting Corvette owner wants to give up driving something that fun just because of life changes. Why not put a cross-brand synergistic strategy in place to help? Create targeted CTS-V Sedan materials and place them inside of Chevrolet dealerships. Then offer the dealers a cross-brand monetary incentive program to cross-sell. Here are a couple of examples of language that could go inside a Corvette to CTS-V “family conversion” marketing piece.
“Getting married? Having kids? Own a Corvette? Not all of life’s big changes have to be so drastic. Welcome to the 2010 Cadillac CTS-V Sedan. It’s like a Z06 with a back seat. Performance you’re used to in a family-friendly package. Child seat optional.”
“Getting married? Having kids? Own a Corvette? Not all of life’s big changes have to be so drastic. Welcome to the 2010 Cadillac CTS-V Sedan. Performance you’re used to in a family-friendly package. Now, driving your family can be fun too.”
Team Hall & Nass Cadillac Week Coverage
We hope y’all have enjoyed our Team Hall & Nass Cadillac Week coverage as much as we enjoyed the privilege of being able to provide it to you. It’s truly been the “Cadillac” of weeks for us!
We would also appreciate it very much if y’all would take a moment and let us know what you thought of all this. Did you like it? Did you not? Was it worth reading? Was it detailed enough? Too wordy? Too spicy? Want more paprika? Do tell! You can let us know via comments on our blog, Tweets on Twitter (@TeamHallnNass) or email us at TeamHallnNass(at)yahoo.com. It’s your turn to talk. Team Hall & Nass is listening!
Due to new FTC guidelines, please note that GM didn’t pay us to write any of this, nor did they ask us to. (After reading some of this, they may even prefer that we hadn’t!). They simply provided dinner and access to their cars and, in turn, we had the “Cadillac” of experiences. We sincerely thank everyone at GM and Cadillac South Central Region marketing who made this possible, and all of you, our amazing fans. We couldn’t do this without you. We love you all!
This blog entry has been approved by Pirate Pig, official mascot of Team Hall & Nass. Pirate Pig offers hamthrax protection for all, and would like to remind you, “IF YOU’VE JUST BEEN PASSED, THEN YOU’RE NOT HALL & NASS!” :@)~